The Web.com Tour is Now

I suggest, literally NOW -- straight away, even!

After the clicking convention Wednesday morning pronouncing the "immediately" sponsorship of the Web.Com Tour, I moused my way over to PGATOUR.Com and -- lo and behold! -- all traces of the Nationwide Tour have been long gone from the website online. When Tim Finchem stated "now," he meant NOW!

You can get more info from this text pronouncing the Web.Com deal and this text outlining the three foremost keys to the deal. (Both articles are at PGATOUR.Com.)

There will probable be some debate over whether this turned into a good buy or now not, in large part due to the fact Web.Com changed into quite blunt that this turned into a "branding" decision for them. In other phrases, they aren't couching this merely in communicate about how notable it's far to be related to the PGA Tour, although Web.Com's CEO David Brown made it clean that the Tour's photograph turned into a huge draw for them. No, Brown made it clear that they anticipate to get masses of exposure from this deal -- no longer simply on their new excursion, but on the PGA and Champions Tours as nicely.

I do not know approximately you, however I concept it become kind of fresh. I get tired of listening to the Tour speak approximately themselves as a "product" all of the time, however I liked that Brown did not dance around and try and minimize the enterprise factors of the deal. And given that the Tour is planning to expand PGATOUR.Com greater aggressively (and on their very own), this deal is simply a terrific one for both sides considering that Web.Com specializes in (drumroll, please) internet commercial enterprise improvement. As one of the articles I cited earlier positioned it,

"In addition, Web.Com, via its Official Marketing Partnership, will provide its net offerings and online solutions for gamers throughout all three Tours and events looking to grow their man or woman brands."

Web.com is going to help all the players and all the events as well the Tour itself, so both sides are very happy with this deal. Nationwide will continue to work with the Tour and is apparently also very happy with this deal. And the new deal is for 10 years, which is pretty darn good in this economy.

It'll be thrilling to see how this new partnership plays out. Web.Com is a HUGE agency and the capability gain for all of the Tours is outstanding.

Now if they could just figure out some way to get the LPGA involved as well... (Say, Ty Votaw IS part of the PGA Tour now. Hmmmm...)